As the world moves more and more online, social networking becomes more and more important. Twitter is not just for today's youth, nor is it just a network for big-time businesses. In an article featured on PRSA (Public Relations Society of America), Anne McGraw explains the small steps to your company's tweeting success.
Now don't get me wrong, I'm definitely not a Twitter expert. Actually, I'm guilty of setting up a personal account, making one tweet, and I haven't gotten on it again. Yep, it's that bad. However, this article sparked my interest in the Twitter universe, and I'm going to try to maintain my account a little better.
Twitter is especially important for a company. It personalizes one's brand name, which in turn, creates a better relationship between one and their clients/prospective customers. And if you are a smaller company or just getting started, don't be overwhelmed. All you have to do is make one tweet a week and comment on one or two of those whom you follow.
Do you have a Twitter? If so, how do you use it?